IFB Smart Choice 241L 3 Star Tru Convertible 10-in-1 Advanced Inverter Frost Free Double Door Refrigerator (IFBFF-2913DKSET, Metal Black, 360 Degree Cooling, Extraordinary Space)
₹39,990.00 Original price was: ₹39,990.00.₹649.00Current price is: ₹649.00.
Price: ₹39,990 - ₹649.00
(as of Dec 06, 2025 18:35:42 UTC – Details)
From the manufacturer
1 Everything Extra
2 Moveable Ice Maker
3 Bigger Vegetable Crisper
4 Extra Bottle Space
1 Humidity Controller
2 Toughned Glass Shelves
3 Anti Bacterial Gasket
1 Recess Handle
2 LED Light
3 Hidden Lock
1 Energy Rating
2 Stabilizer Free Operation
3 Auto Solar Connect
Frost Free Refrigerator: Designed to fit your lifestyle, this double-door refrigerator offers extra space for your bottles. With 360 Degree Cooling and Advanced Inverter Compressor, it provides optimal performance and versatility.
Net Capacity: 241L Suitable for families with 3 to 4 members. Fresh Food Capacity: 177L :: Freezer Capacity: 64L
Energy Rating: 3 Star: Energy Efficiency :: Annual Energy Consumption 223* Units Per Year
IFB Super Warranty: India’s First & Only! Enjoy 4 years of machine warranty, 10 years of compressor warranty, and 10 years of spare parts support.
360-Degree Cooling: Experience consistent and uniform cooling across every corner of the refrigerator, ensuring optimal freshness and preserving your food for longer.
Special Features: Extra Wide for Extra Storage, XL Bottle Bin accommodating 3 X 2.25L Bottles, Anti-Bacterial Gasket, Toughened Glass Shelves, Recess Handle, White Light, Quadra Crisper with Humidity Controller, Active Deodorizer, 360 Degree cooling and 10 in 1 Multi Modes
10in1 Convertible Freezer and Fridge: Choose from 10 convertible modes in the fridge and the freezer to adjust the temperature to your needs. Modes: Normal | Turbo Freeze | Turbo Cool | Ice Cream | Power Saver | Mild Freeze | Beverage+ | Fridge+ | Marinade+ | Dairy+
Additional Features: Stabilizer Free operation*, Auto Connect To Home Inverter, Anti-Bacterial Gasket, Hidden Door Lock.
Item Dimensions & Weight: 59cm W 67cm D 154cm H, 51 Kg
Included in the box: 1 Refrigerator Unit, Ice Tray, Egg Tray, Brand warranty can be availed with Amazon invoice; user manual can be accessed from the brand website
Customers say
Customers find the refrigerator to be of good quality, with positive feedback about its cooling system and value for money. They appreciate its design, spacious interior, and easy installation process. The noise level receives mixed reviews, with some customers noting it runs silently while others find it very noisy.
AI Generated from the text of customer reviews

Ranvijay –
Total value for money
This is best refrigerator both looks and functionality wise. It has enough storage.Convertible features are very convenient and amazing. You can use them according to your needs.Total value for money!
Nilam General and stationery –
Nice product
This was very nice product it’s compressor noise is very silent
Rajeev Pandey –
Nice product,hope run life long.
It’s 15 days of use it. I have it via purely from #Amazon. Good cooling since I used it. Have convertible option of fridger. Previously brand have less space. Good to see vegetable quality. Very low noise Company boy install it easily. Have multiple functions in upper chamber.
N k –
Nice product
Used it for last 3 days.. Till now feels good product of ifb 243 ltr fridge… Double door
Jobin –
After 7 days
Item looks ok. But try another buyer maybe. I have a dent in my fridge. Which was covered by a sticker and send to me. Maybe the build quality not so good. Service is worse. I contacted 4 persons 2 said, they will arrange replacement 2 said they can’t. I mean atleast make up your mind, it is the same ticket
Prasanna VS –
Best in this category
Really good for the price… awesome storage with 3 star rating
rishabh tailor –
Good refrigerator
IFB refrigerator Product is good and cooling is good. Sufficient height.The delivery guy during setup, the product had minor scratch in front also that looks bit off during evening light.Otherwise got good deal. I recommend IFB refrigerator. Specifically this one.
Abhishek Zalte –
Cool fast
Warn ty is nice 4 years